Privacy Policy
Last Updated: January 2026
dependablecareservices.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and contact information you voluntarily provide when signing up for newsletters or enquiries.
- Technical Data: IP address, browser type, operating system, referral URLs, and pages visited.
- Cookie Data: Information stored via cookies and similar tracking technologies.
- Usage Data: How you interact with our Site, including clicks, time spent on pages, and navigation patterns.
- Device Data: Device identifiers, mobile network information, and hardware model.
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site's functionality and user experience.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate commissions and monitor casino partner referrals.
- To send promotional emails, newsletters, and updates (with your consent).
- To comply with legal obligations and prevent fraud or misuse.
- To personalise content and recommendations.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. These include:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to casino and betting partners for commission purposes.
- Marketing Cookies: Enable retargeting and personalised advertising.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including casino and betting operators, and affiliate partners. We are not responsible for the privacy practices, data collection, or content of these external sites. When you click on links to third-party websites, you leave our Site and their respective privacy policies apply. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and UK Data Protection Act 2018, you have the right to:
- Access your personal data and obtain a copy.
- Rectify inaccurate or incomplete data.
- Request erasure of your data (right to be forgotten).
- Restrict processing of your data.
- Object to processing, including for marketing purposes.
- Request data portability.
- Lodge a complaint with the Information Commissioner's Office (ICO).
- Withdraw consent at any time.
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Account and contact information is retained whilst your account is active and for 3 years thereafter.
- Analytics and usage data is retained for 12 months.
- Affiliate tracking data is retained for the duration of the referral period plus 2 years for accounting purposes.
- Marketing data is retained until you unsubscribe.
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
- Email: privacy@dependablecareservices.co.uk
- Website: dependablecareservices.co.uk
We will respond to your enquiry within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office at www.ico.org.uk.